Apex Migration
What we worked on
Brand identity development
Social media development and management
Content creation and video production
Apex Migration is a Registered Migration Agency. Apex Migration provides assistance to individuals and businesses seeking support in applications with Australian Visas.
As a start-up they were seeking assistance with developing their visual brand identity and digital presence. Enter marqued marketing. We worked with the Apex Migration team on three key areas: brand identity development; social media development and management; and content development.
Brand identity development
What we developed:
Visual identity (logo and logo suite)
Brand guidelines
Email signature
Letterhead template
Business card
Flyer template
Social media banners
Working with Apex Migration we helped them build their ‘gritty stuff’.
The Apex Migration team were excited to commence the project of bringing their brand to life. They wanted to focus the project on developing a strong visual brand identity. The team wanted the visual identity convey a sense of trust and experience. Given the audience is primarily non-English speaking, they were very keen to ensure all visual aspects were easy to understand and welcoming. They were also keen for the logo to be visually appealing to all audiences, regardless of age, ethnicity and gender.
After a few iterations the Apex Migration team settled on the final logo.
Once the final visual identity was cemented, we were able to develop the brand guidelines and apply across a number of materials, ensuring consistency in order to maintain brand integrity.
Apex Migration Logo
Apex Migration Brand Guidelines
Apex Migration Business Card
Apex Migration E-signature
Apex Migration Flyer
Apex Migration Letterhead
Social media development and management
Apex Migration Facebook
Initially, the Apex Migration team were not keen on building a social media presence. During discussions on the benefits of being on social media to the business and the realities of posting content (the fear being the need to be posting daily), the Apex Migration team saw the advantages to their brand and launched a Facebook account.
After some time, the Apex Migration team decided to increase their digital presence with the introduction of an Instagram account.
marqued marketing provided assistance with setting up Apex Migration’s Facebook and Instagram pages. We also manage their ongoing social media accounts, including content creation, copywriting, design and execution.
Content development
What we developed:
Copywriting
Video production
Post content creation and design
A key aspect of Apex Migration’s marketing strategy is content. One of the challenges of their industry is being able to communicate the advantages of working with Registered Migration Agents instead of individuals and businesses attempting to work through the process themselves.
marqued marketing works with Apex Migration in developing content, through video and digital materials, to communicate the benefits of working with a Registered Migration Agent and ease the confusion around services offered.
As a highly regulated industry, and one that is filled with a great deal of emotion from customers, it is important to be mindful of the need to maintain professionalism and adherence to process, whilst also being empathetic to the needs of your client.
The content produced with Apex Migration aims to provide information, whilst building brand trust and a connection with customers.
Apex Migration, Video, "Why use a Registered Migration Agent".