about us
What makes effective marketing and communications? It’s all in the nuts and bolts. In the light and the shade. Easier said than done?
That’s why our consultancy is here to help.
We keep it real.
No fancy words. No jargon. No pretence. At marqued marketing you won’t find smoke and mirrors. We keep it real at all times.
“Marque” means brand in French. In marketing, we call the most instantly recognisable aspect of a company’s brand, the logo, a ‘mark’. As lovers of all things French, and all aspects of branding, the name marqued marketing was born.
At the helm of marqued marketing is Angie Ruperto. Angie has 20+ years’ experience working in marketing and communications leadership roles across a number of industries.
As a career marketing and communications specialist, Angie has a breadth of experience across the full marketing and communications spectrum, giving her many tools in her professional toolbox and a strong understanding of how an organisation's activities work together to support broader objectives.
Working to meet the goals of the organisations she has worked for and with; Angie is well-versed in getting her hands dirty and being ‘on the tools’ as well as steering the ship.
Angie’s strategic and creative approach has resulted in increased brand visibility, customer engagement, and revenue growth.
Q + A with Angie
What are three things you bring to every project?
I use the fundamentals of marketing and communications with a creative, disruptive, and unpredictable spin and approach.
Ensure brand integrity at all times.
Good marketing and communications should be based on evolution, not necessarily innovation.
What sectors / industries do you work with?
I work with businesses across all sectors and industries. My career to date has seen me work in tourism, aged care, community services, health and fitness, SaaS, education, and professional services. I’ve worked in both B2C (business-to-consumer) and B2B (business-to-business) organisations, across the private and public sectors, not-for-profit, and for-purpose.
As a passionate advocate for lifelong learning, I love learning about new sectors and industries. Marketing and communications is a highly transferrable practice, which means I can always hit the ground running in any sector and industry.
What gives you that adrenalin rush when working with clients?
The “journey and the conversion”. It is such a rush seeing customers respond to your marketing and communications activities and following the leads you’ve set along the way for them to take action, such as purchase or more engagement with your brand. The ultimate action of course is seeing customers become advocates for your brand. That’s the ultimate compliment.
What do you find is the one thing many clients struggle with in their marketing and communications programs?
Creating a consistent narrative for their brands. This is often due to the fact that many organisations don’t have the basic brand foundations cemented. I call this the ‘gritty stuff’. Articulating the elements of a brand identity, as well as a tone of voice, are critical to ensuring a consistent narrative for brands. This way everyone in an organisation is singing from the same hymn sheet and telling an engaging story.
our values
lean in
We don't shy away from the uncomfortable and the challenging. When there’s work to be done, we lean in and get it done.
curious
We were always the 'but why' kids. We get curious about… everything!
passion
It’s in our DNA. There’s no two ways about it: we love what we do. And we’re passionate about your business and success, as we are about ours.