Customer journeys. Journey mapping. Customer experience mapping. Sounds like gobbledygook? Customer journey mapping (CJM) is an integral part of the foundation of building strategy.

“Just give me a brochure, we don’t need anything else.”

“We don’t need marketing, just do some social media posts.”

We want to talk about why it is important to have a number of different mediums in your marketing campaigns and activity.

In the land we live in, this is called integrated marketing and communications. Some call it multi-channel marketing / campaigns. Either way, it means using a number of different mediums, or channels, in your marketing activities.

Sadly, time and again we see sheep companies. What on earth is a sheep company you ask? Well, in our office, a sheep company is one that has to follow the same thing that everyone else in their industry is doing.

Content is king! Social media rulez! We’ve been hearing these catch-crys for many a year now. Is it any wonder why people are so confused. Content marketing? Social media marketing? Aren’t they the same thing? What is the difference?

Why is it that we continue to see ever-dwindling marketing budgets, and a lack of appetite in investing in marketing budgets?

How is it that we continue to be bombarded with stereotypical messaging around what our mothers really want, and apparently, need, this Mother’s Day. Here’s what we have to say.

Do you have a customer that truly embodies the ethos of your brand and is your ideal customer? This is the business of creating personas. A persona is a representation of your target audience. It's based on market research and real data about your ideal customer.

With so much focus on social media, it can be confusing to know what channels to add to your marketing mix, if any at all. Facebook. Instagram. YouTube. Pinterest. Tik Tok. Do you need to have a presence on every social media platform? If so, which one do you choose.

Websites. Should every business have one? With the rise of social media, a number of businesses, particularly small businesses, have shunned having a website and opted only for social media pages instead.